Today, the nation’s leading consumer motorcycle tour, Progressive IMS Outdoors, announced this year’s host venues and key brands attendees can look forward to engaging with across the 2021 tour. Set to attract Powersports enthusiasts and potential riders of all ages and skill levels to summer and fall three-day festivities occurring in major markets across the U.S., the newly rebranded tour, previously known as the Progressive International Motorcycle Shows (IMS), will provide exciting hands-on experiences unique to each venue.
The 2021 Progressive IMS Outdoors venues in calendar order are:
FivePointAmphitheater (Irvine, CA – July 9-11)
Sonoma Raceway (Sonoma, CA – July 16-18)
Goebbert’s Farm (Pingree Grove, IL – August 20-22)
Brooklyn Army Terminal (Brooklyn, NY – September 3-5)
Carlisle Fairgrounds (Carlisle, PA – September 10-12)
Texas Motor Speedway (Fort Worth, TX – October 1-3)
James L Ward Agriculture Center (Lebanon, TN – October 8-10)
SUN n’ FUN Campus (Lakeland, FL – October 15-17)
Georgia International Horse Park (Conyers, GA – October 29-31)
“The IMS family cannot wait to bring the Powersports community together at our shows, including both returning and new members,” said Tracy Harris, Senior Vice President, IMS. “Each venue across our tour allows our IMS team, alongside our sponsors, including title sponsor Progressive, and exhibiting OEMs and brands, to offer incredibly unique experiences to our attendees. No matter who walks the grounds, there will be something geared toward your liking.”
Attractions and event specifics will be released when tickets go on sale April 22nd at motorcycleshows.com. As with past tours, attendees can look forward to seeing hundreds of the latest street bikes, dirt bikes, cruisers, scooters, ATVs and much more from leading manufacturers familiar to the shows such as Indian Motorcycles, Royal Enfield, Yamaha Motorcycles, Zero Motorcycles, and Harley-Davidson, which will be showcasing its new 2021 Pan America 1250, as well as first-time exhibiting manufacturers like Beta Motorcycles. Attendees will also be able to interact with leading brands in the electric mobility space, including Giant Bicycles and FLX Bike, which will be exhibiting its exciting e-bike line as well electric skateboards from Miles Board.
Progressive IMS Outdoors is an evolution of the Progressive® International Motorcycle Shows® tour’s nearly 40-year stint that not only transitions IMS from the traditional convention center setup to a new open outdoor experience but will also create a festival-like atmosphere that promotes enthusiasts of all ages and levels to come together to better engage with products, each other, and the industry. While continuing its presence as the nation’s largest consumer motorcycle tour, Progressive IMS Outdoors will support the growth of the powersports community by offering a unique experience the industry has yet to see. Coming summer 2021, dates and locations for Progressive IMS Outdoors will be announced in December. IMS Outdoors is organized by Informa Markets, a division within Informa PLC, a leading B2B information services group and the largest B2B Events organizer in the world. To learn more and for the latest news and information, visit www.informa.com.